An urgent appeal can be genuine and still be shared through an unsafe link or an unclear organiser. Before sending money, identify who receives it, what the appeal supports and how you can reach the organisation independently.

Find the original organiser
Use the organisation's own verified website or an established local authority link where available. Check the appeal's date, purpose and contact details. A dramatic photograph, copied logo or familiar place name is not proof that the payment route belongs to the intended recipient. Avoid entering details through unsolicited messages or sponsored links you have not verified.
- Ask the organiser directly if the route is unclear.
Understand the offer before acting
Check what money or goods are currently requested and whether there are specific restrictions or accepted delivery times. A local group may need coordination more than extra items. Do not assume that buying a large quantity of supplies is helpful without asking, especially if storage or food safety arrangements are limited.
- Use a payment method and process you understand.
Respond promptly to a suspected scam
If you have shared bank information or made a suspicious payment, contact your bank or relevant provider through its official channel. Use NCSC guidance to report phishing attempts where appropriate. Warn others factually without recirculating the unsafe link or publishing private details. Keep records of the interaction and follow the provider's current recovery advice.
- Do not send further money to someone promising to recover the first payment.
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